It’s been a difficult year so far for tourism, with money getting tighter and several airlines going out of business, but Costa Adeje is bucking the trend with a 5.7 % increase in visitors, compared to the first 6 months of 2007. The new figures announced by Miguel Angel Santos, tourism councillor for Adeje, show good improvements across most areas of accommodation and from tourist’s home countries.

Five star accomodation is leading the way with a 8.4 % rise, Costa Adeje is blessed with some of the best in Tenerife, at places like Bahia del Duque, Fanabe, La Caleta and Torviscas. Tourists are flocking from new sources but the traditional regulars are still staying loyal despite many new alternative destinations. German visitors showed an 8.4 % increase, Spanish were up 5.4 % and the British market remained at the same level.

Tourism Adeje and the Tenerife government have put in a lot of work to tap into new markets and it is paying off. The first half of this year brought a 93 % increase in Irish tourists, thanks to increased air links, Eastern Europe was in second place with a 38 % increase and Russia is another growing area with 31 more tourists discovering Costa Adeje.

Councillor Santos welcomed the figures but stressed that there could be tougher times ahead and Adeje will work hard to maintain standards and ensure that current and new visitors get the best from the many attractions that the area has to offer.